Local Use

Stories from the field

Many NGOs, development agencies, farmer organisations, universities, national research and extension staff, as well as radio journalists and TV broadcasters have used videos hosted on the Access Agriculture website in various ways.

A write-shop in Nairobi helped to capture 25 stories from the field that celebrate the creativity of the many organisations involved in making, translating, distributing, and screening videos.

People are story-tellers. Statistics tell us what happened; stories tell us why.

The individual stories can be accessed below, or you can download the whole story book here.

If you have any exciting stories to share, please send an email to: nafissath@accessagriculture.org


Benin

Using a laptop, we have increased projections to ten per month and can return to explain the content and to repeat the projection.


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Kenya

Access to information helps farmers to make wise decisions to enhance food security and improve livelihoods.


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Malawi

Farm Radio Trust turned existing radio listening clubs into video viewing clubs and information hubs, where farmers can meet regularly to discuss and share ideas about farming.


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Uganda

Farmers are as sensitive as anyone else to their setting and time of day. Where, when and how people watch a video influences how well they learn.


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Benin

If the videos are good enough, and relevant enough, they may inspire farmers to organise themselves to watch the videos, overcoming the lack of TVs, DVD-players and electricity.


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Benin

Ever since I started making farmer-to-farmer videos, my career has taken a new and interesting direction. I am gradually becoming a farmer.


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Benin

Thanks to the video, the group not only heard, but could also see the techniques for soya cheese-making.


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Benin

Videos capture the attention of student farmers. This is why we embed video sessions within the training at Songhaï.


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Bangladesh

Giving birth to global video innovation was the easy part for Bangladesh. But clearly more effort was needed to sustain the approach in this country.


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Mali

Uprooting Striga has become a very popular and well appreciated activity wherever the Tominian farmers’ union has promoted the videos.


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Mali

I probably could have avoided this situation had I given a farmer-to-farmer training DVD at the beginning


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Malawi

We loved our video van but apparently it wasn’t enough. Maybe we needed to think about new ways to make sure that farmers got their own copies of agricultural videos.


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Uganda

Making an agricultural training video is harder than it looks. It takes time and involves many people.


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Uganda

The Baganda are a proud people, and some might not admit that they do not understand every word.


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Ghana

“...if I could add a set of boxes onto the bed of a motorised tricycle, then I could use it to carry video screening tools to rural areas...”


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Benin

Videos to train farmers are a success if farmers receive the message and remember it.


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Egypt

Donor programmes would have to restructure their communications and publications activities to make room for training videos.


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Malawi

Videos are not biased towards an individual in a community. So I started to try and understand how farmers receive videos.


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Benin

If farmers are willing to pay for their own learning videos, distributing DVDs might become self-sustaining.


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Benin

As the state gets out of extension and the private sector fills some of the void, it is time to ask if farmers will pay for extension. 


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Kenya

Farmers now need new information, now more than ever on how to solve issues affecting them and to adopt new farming practices.


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Benin

At home, Boko brought out his TV around 8pm to watch his new videos.


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Kenya

I teach communication technology to students so it was easy to get students to start making videos for farmers.


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Malawi

“How do I get to watch this video after you are finished doing it?”


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Bangladesh

Combining fictional stories and training messages in one video called for a rethink.


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