Vision, mission and values

Our Vision

To be a global leader enabling south-south exchange of and access to quality audio-visual training materials to secure sustainable livelihoods of smallholder farmers and users of natural resources.

Our Mission

To facilitate and build capacity for the production and translation of quality farmer-to-farmer training videos into local languages.

To improve access of youth, women, smallholder and marginalised farmers and users of natural resources to relevant knowledge through networks, partnerships, appropriate information and communication technologies and feedback mechanisms.

To help improve rural advisory services and agricultural education systems, help them value farmers’ knowledge and innovations, and encourage joint learning on sustainable agriculture and natural resource management.

Our Values

  • Respect and value for local knowledge and innovations
  • Value for the environment and ecosystems
  • Professional and effective, informed by relevant science
  • Creative, flexible and innovative
  • Sensitive to gender
  • Quality and ethics
  • Passion